India's whiskey is world renowned for its taste, but exports are not growing

Despite being the world leader in terms of testing, Indian whiskey exports have not been growing for many years. The main reason for this is the huge domestic demand. India's whiskey exports in 2020-23 were only 10 percent higher than a decade ago. But during this period the import increased almost 4 times. However, India's whiskey exports increased by 18% in April-August of the current financial year compared to last year. The retail price of blended whiskey in the Indian market ranges from Rs 750-1,700 for 750 ml.
In October 2023, Indri Single Malt Indian Whiskey was named the best whiskey in the world. Its officials say India has not been able to capitalize on whiskey export opportunities. Despite being at the top of the world in terms of testing, Indian whiskey is not in high demand abroad and has a huge demand in India's domestic market.
India's whiskey exports have not increased, but there has been a sharp rise in import rates. India's whiskey exports in fiscal 2023 were worth $124 million, up just 10 percent from fiscal 2014. On the other hand, India imported whiskey worth $396.3 million in the fiscal year 2020-2023. This import rate is significantly higher than the 2014 fiscal year. The majority of this was blended whisky, which accounted for 40 percent of the total market. Other whiskeys accounted for 29 percent and Scotch accounted for 20 percent. The largest whiskey imports came from the United Kingdom, Singapore and the United Arab Emirates.
Indian blended whiskey retails at Rs 750-1,700 for a maximum of 750 ml. In that place, the price of whiskey imported from abroad is Rs 1,400-3,000. Again, in malt whiskey both Scotch and Indian variants are priced between Tk 3,630 to Tk 4,500. The reason for the lack of growth in Indian whiskey exports is that Indian consumers are preferring Japanese whiskey brands over foreign whiskies. Industry representatives also feel that some local factors are hampering the growth of whiskey exports. For example, some states impose customs duties on the export of alcoholic beverages. Another big reason is the need for grain-based spirits. Due to the high production of sugar in India, alcohol is produced from molasses here. 

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